Although it may not be the first thing that comes to mind, one of the important economic factors that affects sustainability on both a global and local scale is tourism. Most Kentucky tourism experiences are inherently sustainable.
The state places a heavy emphasis on presenting and preserving the authenticity that's found in the culture and heritage of their communities, since this element is a major attraction for many travelers. The city of Lexington is the headquarters of the National Tour Association, which promotes the philosophy that travel professionals have a special responsibility to protect the planet and embrace sustainable travel as part of their core values. When sustainable tourism is done in such a way that the local people not only benefit economically an socially, but also take a leadership role in the operation of the industry, then it is known as community-based tourism.